This Privacy Policy describes how your personal information is collected, used, and protected when you visit or make a purchase from xshop44.com, in full compliance with the General Data Protection Regulation (GDPR) and the Digital Personal Data Protection Act (India).
xshop44.com is owned and operated by:
- Company name: Tryst Group OÜ
- Registry code: 14980574
- Address: Estonia, Harju maakond, Tallinn, Mustamäe linnaosa, Ehitajate tee 110, 13517
- Email: [email protected]
What data we collect
- Full name
- Email address and phone number
- Shipping and billing address
- Order details and payment information
- Account and login data (if applicable)
- Other data submitted via contact forms or surveys
How and why we use your data
- To process and deliver your orders
- To provide customer support
- To improve our products and services
- To send updates or promotional emails (if you opt in)
- To comply with legal requirements
Legal basis for processing
- Your consent
- Performance of a contract
- Compliance with legal obligations (including under the DPDP Act, India)
- Legitimate interests (such as website security, service improvement)
Your data protection rights
In accordance with GDPR and India's Digital Personal Data Protection Act, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Restrict or object to data processing
- Withdraw your consent at any time
- Request data portability in structured format
- Lodge a complaint with your national data protection authority
To exercise your rights, contact us at [email protected].
Cookies and tracking
We use cookies to improve your browsing experience, analyze website traffic, and support website functionality. You can manage cookie settings in your browser preferences.
Data sharing and third parties
We do not sell or trade your personal data. Information may be shared only with trusted partners such as payment processors or delivery services, strictly for order fulfillment or legal compliance.
External links
Our website may contain links to third-party sites. We are not responsible for the content or privacy practices of those sites.
Analytics and session recording
To understand how visitors use the website and to improve it, we use Google Analytics 4 (provider: Google Ireland Limited) and Microsoft Clarity (provider: Microsoft Ireland Operations Limited). Microsoft Clarity records how pages are used – clicks, scrolling and mouse movements – in pseudonymised form; text entered in form fields is masked and is not recorded.
Analytics cookies are set only after you agree to them in the cookie banner. Without consent, these tools work without cookies and receive only limited technical data that does not identify you. You can change or withdraw your consent at any time in Cookie settings.
More information: Google Privacy Policy, Microsoft Privacy Statement.
Updates to this policy
We may revise this Privacy Policy from time to time. The latest version will always be available on this page. We encourage users to check it periodically.
Effective date: 26 March 2025